970 Dry Creek Rd

How were we able to generate dozens of competitive offers on your neighbor’s home here in the Silicon Valley Bay Area without underpricing?  A low interest rate environment and strong macro market, where thousands of homebuyers migrating from higher-density urban areas to the relatively greater space and slower pace of life in the Campbell suburbs, obviously played a role but only tells part of the story…

Crucial to helping Brad and Lisa, Yuan and Tianshu, Krishna, Ken and Denise, and Johnny each outpace neighboring home sales and set all-time records for similarly sized homes in their respective neighborhoods was the considerable time and effort we put into intelligently updating, presenting, and showcasing their home to hit the widest cross-section of Bay Area home buyers.  At any moment, we’re working closely with dozens of earnest homebuyers, so we’ve gained an in-depth understanding of what they want both logically and emotionally.  

With all four of these recent sales, the time and labor we invested up front in producing a slightly more updated home with aesthetic design details in high-return areas — and the manner in which we messaged these key details — helped each owner sell their Silicon Valley home an extra six figures above what the market suggested their home was worth.  If you give Bay Area home buyers what they want and what excites them, they will pay a premium for it.  

Given the trajectory of the housing market over the past year and, more recently, concerns over potential tax hikes from DC, we have been fielding more calls and questions from out-of-town folks weighing options with their Campbell investment home.  If you’ve been having similar thoughts, we are happy to share a few minutes on the phone with a consultative approach where we talk through the pros and cons of various courses of action.  Of course, we recognize you’re probably hesitant to pick up the phone unless we’re at least willing to negotiate on commission.  We can have that conversation and certainly would recommend talking through, with as much specificity as you prefer, what others in your shoes have also found valuable – the process we follow in key areas to ultimately sell investment homes like yours in Campbell for more than comparable neighborhood homes.  Here’s an overview of how we get these standout results:

Preparation – For those who don’t want the hassle, we are helping a handful of cash buyers looking up to $2.2M in Campbell, but the majority of techie homebuyers prefer a home that looks new or has been recently “updated.”  Most of these tech folks have no clue how to remodel a home and are intimidated by the thought.  As a result, through experience we know that buyers here in Silicon Valley will gladly pay a 5-7% premium for a home that is upgraded and move-in ready, much as many of these same individuals will pay a premium to stay at a higher-end AirBnB or hotel or will pay a premium for the convenience of having their meals delivered.  With every property we list in Campbell, we will help determine exactly which “updates” will maximize your net return in the event of a sale.  This is a hassle-free analysis and endeavor – we’re rarely talking about taking on a time-consuming, full-scale remodel, and we do all the heavy lifting and coordination, as we have a home preparation team who quickly and professionally knocks out the work and can front the cost of these renovations.

Presentation – The goal when presenting a home to the public is to create a whoah! moment for a prospective buyer – from the moment they first glimpse the property online through when they first pull up to the driveway and walk through the door.  To ensure the best possible first impression, we employ high-end professional photographers, videographers, and interior designers to make each property show like a model home, presenting it in its very best light (pun slightly intended).  Data shows that taking these steps increases buyer engagement and the property’s ranking on real estate search engines and aggregation websites.

Pricing – Most Realtors use an outdated pricing model that relies on a CMA (Comparative Market Analysis) when deciding the price to list a home for sale.  This approach is inherently backwards looking and can’t keep up with a market like that which we’re currently in.  These stale pricing models often prevent properties from realizing their true sale price potential on the open market.  We prefer a strategic pricing model leveraging a pre-appraisal along with 27 additional economic indicators that have proven to influence buyers to step further outside their comfort zones and, as a result, drive up the final sales price.

Promotion – Once a home is prepared and priced for the open market, it is time to promote the home to prospective buyers and their agents everywhere.  Our extensive marketing plan includes local Campbell marketing, national and international marketing, and social media campaigns.  By addressing these four critical audiences we regularly triple neighborhood averages for online views.  This layered approach, and our commitment to immediately respond to every prospective buyer and agent inquiry, maximizes exposure and helps drive up the final sale price.  Our listings rank #1 in placement and views on Zillow, and we’re happy to share these screenshots.

Negotiation – A skilled negotiator can easily swing the final value by several percent.  We are both savvy and experienced in negotiation – one a licensed attorney and former litigator, the other a Certified Negotiation Expert trained in the same methods taught at Harvard Law School.  Our dogged negotiation tactics have increased sale prices an additional 4% on our two most recent home sales, and we’d be happy to explain just how.

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Consistently selling homes well above their neighborhood average sales prices may sound far-fetched, but the fact is that doing the multitude of little things right adds up to a big difference in how much equity you end up with at the end of your sale.  (Not to mention, we may also be able to help you mitigate your capital gains tax burden.)  To find out how we do it, please feel free to reach out at your convenience.  

Actions speak louder than words, so we’re open to listing the property on a month-to-month agreement with a “seller may cancel at any time” clause.  Additionally, should we not attract a buyer ready, willing, and able to pay your desired price in 14 days (and our goal is to set neighborhood records), you don’t owe us a commission at all.

Feel free to call or text Ryan at (408) 857-5153 to learn more.

All the best,

Ryan Nickell and Tim Pasken
(408) 857-5153
ryan@timandryan.com